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Using buzz words in your marketing

A couple of weeks ago I published an article saying how one might make money using Twitter. It wasn't until too late that I realised that this article had caused a spike in traffic and earnt a reasonable amout of revenue. I replaced the article with another that hasn't done nearly so well, and in doing so I've learnt a lesson.

This website does very well in Google, achieving #1 spot for the term 'passive income' in Australia. Anything that's put on the home page is picked up and shown by Google when people search for that term. When the Twitter article was new and on the homepage, it drew a lot of attention. Subsequent pages haven't because, I suspect, they've been more generic in nature. In order to make money from affiliate marketing or advertising you need traffic and using buzz words can give you that boost.

I've learnt that hitting the right buzz word, in this case Twitter, at the right time (Twitter-mania has reached Australia) can really boost your traffic, potentially resulting in long-term increases in readership (which is the ultimate goal), but also increasing short-term revenues.

I'm going to write another article on the iPhone, which I'll be receiving in the next day or two, I hope. I'll be considering how practical it is to replace a laptop or netbook with the iPhone for working on the go. More on that soon.

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